eBook, ePUB

Managing Intellectual Property Today (eBook, ePUB)

Fuelling innovation and high growth

Redaktion: Jolly, Adam
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How IP is inspiring and fuelling the next wave of high growthGrowth is ever more centred on intellectual property. In tech. In innovation. In people. In disruptive models. In data. In value propositions. Those who integrate IP into their strategy, culture and mindset are significantly more likely to grow at pace. This book highlights how entrepreneurs, innovators, executives and investors can source the right ideas, create intellectual assets of value, negotiate the best deals for themselves and knock back any challengers. It draws on the knowledge and experience of 20 leading IP players of to...

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