Marcel Franck
eBook, ePUB

Managing Corporate Culture after a M&A (example DaimlerChrysler) (eBook, ePUB)

How can one develop a mutual or common culture after a large merger or acquisition?

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Seminar paper from the year 2007 in the subject Business economics - Business Management, Corporate Governance, grade: 2,0, Nürtingen University (International Management, Intercultural Communication), language: English, abstract: In terms of globalization, enterprises have to be aware of their own identity, values and thoughts and develop a grasp for interaction with foreign cultures. So it's not only some kind of business behavior necessary, it is also important to know something about the values, morals and attitudes for a better interaction. Even more important is a survey, if you plan a ...

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