Birgitta Sandberg

eBook, ePUB

Managing and Marketing Radical Innovations (eBook, ePUB)

Marketing New Technology

Beschreibung

This book responds to a growing demand in the academic community for a focus on customer-related proactive behaviour in the study of radical innovation development, combining a thorough theoretical discussion with detailed international case studies considering the role of this proactivity in five firms engaged in the process. Unlike other studies

Technische Details

• Geräte: eReader
• mit Kopierschutz
• Größe: 1.91MB

Barrierefreiheit

• Text-to-Speech
• E-Mail des Verlags für Barrierefreiheitsfragen: [e-mail]
• Keine oder unzureichende Informationen zur Barrierefreiheit

Autor

Birgitta Sandberg is Assistant Professor in International Business and coordinator of the Global Innovation Management Masters Degree Programme at the Turku School of Economics, Finland.

Produktdetails

• Verlag: Taylor & Francis eBooks
• Seitenzahl: 288
• Erscheinungstermin: 7. Februar 2008
• Englisch
• ISBN-13: 9781134081301
• Artikelnr.: 38443364