Maladaptive Consumer Behavior (eBook, PDF)
eBook, PDF

Maladaptive Consumer Behavior (eBook, PDF)

Theory, Research, and Intervention

Redaktion: Martin, Ingrid M.; Stewart, David W.
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This edited volume provides a marketing perspective on maladaptive consumer behavior, especially behavior with dysfunctional consequences that does not have its origins in physical addiction. It brings together contributions of leading scholars who have expertise in various forms of maladaptive consumption. The chapters address specific manifestations of maladaptive consumption, such as those related to food, alcoholic beverages, online gaming, and media consumption, among others, with an emphasis on behaviors that are not traditionally regarded as arising from physical addiction.Further, the ...

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