William Rice

Magento 1.3 Sales Tactics Cookbook (eBook, PDF)

• Format: PDF

Produktbeschreibung

Magento is a feature-rich, professional open source e-commerce solution that offers users complete flexibility and control over the look, content, and functionality of their online store. Although Magento provides users with the power to create dynamic e-commerce sites, it can be challenging to get beyond the basics and create sites that are tailored to your unique business needs.This book gives you a hands-on experience on Magento, helping you increase your revenue by implementing proven sales tactics on your Magento site.This book contains techniques to help you with each stage of selling to your customers: attracting visitors, driving them to your product pages, making the sale, increasing sales, engaging your customers, and more. It contains a powerful mix of techniques for increasing sales in your online storefront. Over thirty of the techniques are short and stand alone. A few are designed to be used together, such as the seven techniques in the chapter on creating an international storefront. Some techniques make creative use of Magento's standard features. A few techniques combine Magento with other tools, such as social networking sites. All the techniques are explained in clear, step-by-step directions, with many screenshots. The book uses an example site for each technique, so that you can see exactly how it will affect your storefront. You can jump into the book at any point, or, work through it from beginning to end.

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Produktdetails

• Verlag: Packt Publishing
• Seitenzahl: 292
• Erscheinungstermin: 30. März 2010
• Englisch
• ISBN-13: 9781849510134
• Artikelnr.: 56825441

Autorenporträt

William Rice is an e-learning professional from New York City. He has written books on Moodle, Blackboard, Magento, and software training. He enjoys building e-learning solutions for businesses and gains professional satisfaction when his courses help students. His hobbies include writing books, practicing archery near JFK Airport, and playing with his children. He is fascinated by the relationship between technology and society, how we create our tools, and how they shape us in turn. Married to an incredible woman who encourages his writing pursuits, he has two amazing sons.