Benjamin Dié
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Life events that change people's consumption. An update of Holmes & Rahe's "Readjustment Rating Social Scale" (1967) and its marketing opportunities (eBook, PDF)

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Scientific Study from the year 2013 in the subject Business economics - Offline Marketing and Online Marketing, grade: 14/20, Solvay Brussels School of Economics and Management (ULB), course: Master in Management Sciences, language: English, abstract: Different statements, different reactions. What level of readjustment and personal behaviour do you think those life events bring to you just after they occurred? The answer already exists in an analysis made in 1967 by Thomas H. Holmes and Richard H. Rahe. We are now in 2016, is it really possible to imagine only one second that people from toda...

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