Lexicon of Graphic Designer Terminology (Lexicon of Tech and Business, #21) (eBook, ePUB)
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Unlock the Language of Visual Creativity with the Ultimate Graphic Design DictionaryThe Lexicon of Graphic Designer Terminology is your definitive guide to mastering the vocabulary of visual communication. Part of the authoritative Lexicon of Tech and Business series, this meticulously researched reference compiles 600 essential terms every designer needsfrom timeless print principles to bleeding-edge digital techniques.Why This Book Stands Out:Comprehensive Coverage: Spanning typography (serif vs. sans-serif, kerning, OpenType), color theory (CMYK vs. RGB, Pantone), branding (logo marks, visu...
Unlock the Language of Visual Creativity with the Ultimate Graphic Design Dictionary
The Lexicon of Graphic Designer Terminology is your definitive guide to mastering the vocabulary of visual communication. Part of the authoritative Lexicon of Tech and Business series, this meticulously researched reference compiles 600 essential terms every designer needsfrom timeless print principles to bleeding-edge digital techniques.
Why This Book Stands Out:
Perfect For:
Key Features:
Whether you're crafting a magazine layout, debugging CSS animations, or presenting a brand identity, this book ensures you'll speak design with confidence. A must-have for portfolios, studios, and classrooms.
The Lexicon of Graphic Designer Terminology is your definitive guide to mastering the vocabulary of visual communication. Part of the authoritative Lexicon of Tech and Business series, this meticulously researched reference compiles 600 essential terms every designer needsfrom timeless print principles to bleeding-edge digital techniques.
Why This Book Stands Out:
- Comprehensive Coverage: Spanning typography (serif vs. sans-serif, kerning, OpenType), color theory (CMYK vs. RGB, Pantone), branding (logo marks, visual identity), and digital tools (Figma, Adobe Suite, Blender).
- Practical Definitions: No fluffjust clear, human-friendly explanations that bridge classroom theory and real-world application.
- Industry-Relevant Insights: Covers UI/UX (wireframing, microinteractions), motion graphics (keyframes, VFX), and even niche specialties like packaging mockups and trade show booth design.
- Future-Proof Knowledge: Explores emerging trends (glassmorphism, AR/VR design, AI-assisted tools) alongside foundational concepts.
Perfect For:
- Students building design literacy
- Professionals refining their technical vocabulary
- Freelancers communicating with clients
- Cross-disciplinary teams collaborating on creative projects
Key Features:
- Alphabetical organization for quick reference
- No fillereach term delivers actionable insight
- Tool-agnostic explanations applicable across Adobe CC, Canva, Sketch, and more
Whether you're crafting a magazine layout, debugging CSS animations, or presenting a brand identity, this book ensures you'll speak design with confidence. A must-have for portfolios, studios, and classrooms.
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