Let's Get Engaged! Crossing the Threshold of Marketing's Engagement Era (eBook, PDF)
eBook, PDF

Let's Get Engaged! Crossing the Threshold of Marketing's Engagement Era (eBook, PDF)

Proceedings of the 2014 Academy of Marketing Science (AMS) Annual Conference

Redaktion: Obal, Michael W.; Bushardt, Christian; Krey, Nina
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¿Founded in 1971, the Academy of Marketing Science is an international organization dedicated to promoting timely explorations of phenomena related to the science of marketing in theory, research, and practice. Among its services to members and the community at large, the Academy offers conferences, congresses and symposia that attract delegates from around the world. Presentations from these events are published in this Proceedings series, which offers a comprehensive archive of volumes reflecting the evolution of the field. Volumes deliver cutting-edge research and insights, complimenting t...

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