J. Cafesin
eBook, ePUB

Lean Startup Branding: Marketing Your Startup-Idea Through Launch (eBook, ePUB)

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Branding is the marriage of marketing and design, applied to build awareness of your products and company, and ultimately sell your offerings. Lean Startup BRANDING (LSB) Workbook 2, is the first business marketing book to unify the marketing/branding process. LSB brings together target marketing methods with graphic design techniques, to produce smart marketing strategies and striking campaigns that uniquely brand your products, services, and company. Bestselling author, and Stanford Marketing instructor, J. Cafesin, introduces an entirely new Branding paradigm. Way beyond marketing theory, o...

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