Denise Gaber
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Launching mobile payment systems in the DACH region. A trend investigation and SWOT analysis based on examples of Chinese providers (eBook, PDF)

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Mobile business expands rapidly. The increasing number of Internet-enabled devices is creating an ecosystem with almost endless possibilities. In order to survive in this emerging ecosystem, companies have to implement new applications and take many actions and adaptions. In fact, this need for innovation affects nearly every online business. Denise Gaber examines transactions in local shops made through payment applications on customers' smartphones, the so-called Proximity Mobile Payment Systems. She also explains the trend of proximity mobile payment and its rapid development in China compa...

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