Lamport Hall. A historic attraction and its strategies in visitor acquisition (eBook, PDF)
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Seminar paper from the year 2003 in the subject Communications - Public Relations, Advertising, Marketing, Social Media, grade: B+, University of Northampton (Business School), language: English, abstract: This market analysis is based on the historic attraction of Lamport Hall. This 17th century Hall, home of the Isham family for over four centuries is managed since the seventies by Lamport Hall Trust a charitable organisation. In this site the visitor will find a wealth of outstanding furniture, large tranquil gardens, an agricultural museum as well as refreshment room and sometimes during t...
Seminar paper from the year 2003 in the subject Communications - Public Relations, Advertising, Marketing, Social Media, grade: B+, University of Northampton (Business School), language: English, abstract: This market analysis is based on the historic attraction of Lamport Hall. This 17th century Hall, home of the Isham family for over four centuries is managed since the seventies by Lamport Hall Trust a charitable organisation. In this site the visitor will find a wealth of outstanding furniture, large tranquil gardens, an agricultural museum as well as refreshment room and sometimes during the year are organised thematic weekends. Additionally, this site is proposed for conferences, dinners and receptions. As a result, 31’500 customers benefited of these kinds of activities in 1999 and this analysis will see more precisely the current situation of Lamport Hall.
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