Lady GAGA: A Study of Fame in Personal Branding (eBook, ePUB)
Nick Brown
eBook, ePUB

Lady GAGA: A Study of Fame in Personal Branding (eBook, ePUB)

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Lady Gaga has an enviable relationship with her fans. She is one of the best-selling artists of all time in large part due to the fervent advocacy of her most loyal Superfans. Gaga’s loyalty marketing techniques are legendary, and businesses of all sizes can learn from them. In this book you will learn about lady GAGA’s personal branding techniques. What makes her the most influential celebrity in the world? It's not her looks, her voice or her music - it's her unique style. The Little Monsters – are her most fanatical advocates. And, just like Lady Gaga, you can attr...