Paul Coombs

eBook, PDF

IT Project Proposals (eBook, PDF)

Writing to Win

Beschreibung

Whether responding to tender from a potential client or pitching a new IT project to the Board, a well-written proposal can be the difference between success and failure. IT Project Proposals: Writing to Win can help you to create high quality, persuasive proposals that will stand out from the crowd. The author explains how to determine the reader's basis of decision and the writer's unique selling points. It discusses the structuring of documents, the secrets behind persuasive writing, and the basic grammar and punctuation rules that will prevent writers from destroying a good argument through bad presentation. Case studies and numerous examples show how the techniques described can be used in real-life situations. The book also introduces an automated questionnaire allowing any IT proposal to be reviewed and rated. Written for IT managers, consultants and anyone else producing internal or commercial proposals promoting software products or services.

Technische Details

• Geräte: PC
• mit Kopierschutz
• Größe: 1.28MB
• FamilySharing(5)

Barrierefreiheit

• Text-to-Speech

Autor

Paul Coombs is an expert in bidding, costing and proposal-writing for IT projects following twenty-five years of experience with the international systems house Logica CMG and the media organisation Reuters. He has worked on mission-critical developments for EMI, London Underground, IBM, the BBC, British Airways, and a large number of major financial institutions. He has developed winning proposal strategies for large fixed-price projects in industry sectors as diverse as finance, defence, government, media and communications. He currently works as an independent consultant, running courses in estimation, project-writing and the bid process as well as undertaking cost/benefit analyses and proposals for specific projects. He is the author of IT Project Estimation: A Practical Guide to the Costing of Software.

Produktdetails

• Verlag: Cambridge University Press
• Erscheinungstermin: 28. Juli 2005
• Englisch
• ISBN-13: 9780511126406
• Artikelnr.: 38196708

Rezensionen

"All proposal writers should read this superb book. In fact, all technical communicators should have it at their desks. It is easy to read, is designed well in its use of white space and typography, and offers many useful concepts. Even if its overall size might lead you to believe that it doesn't have much to say, this small book is packed with loads of information."
Jackie Damrau for Technical Communication