Intro to E-Commerce and Social Commerce (eBook, ePUB)
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"Intro to E-Commerce and Social Commerce" is a comprehensive guide to understanding and thriving in the realms of electronic commerce (e-commerce) and social commerce. Authored by experts in digital marketing, e-commerce, and social media, we offer a panoramic view of the evolution and intricacies of online trading. We start by exploring the roots of e-commerce, tracing its origins from the early days of the internet to its current ubiquity in global trade. Readers are led through the transformative journey of commerce, witnessing the rise of online marketplaces, the advent of digital payments...
"Intro to E-Commerce and Social Commerce" is a comprehensive guide to understanding and thriving in the realms of electronic commerce (e-commerce) and social commerce. Authored by experts in digital marketing, e-commerce, and social media, we offer a panoramic view of the evolution and intricacies of online trading.
We start by exploring the roots of e-commerce, tracing its origins from the early days of the internet to its current ubiquity in global trade. Readers are led through the transformative journey of commerce, witnessing the rise of online marketplaces, the advent of digital payments, and the shift towards mobile commerce. Beyond traditional e-commerce, we delve into social commerce, uncovering the relationship between social media platforms and online shopping.
Through vivid examples and case studies, readers discover how social networks have become dynamic marketplaces. We equip readers with practical strategies to navigate the digital marketplace, from optimizing user experience and leveraging data analytics to mastering SEO and crafting compelling digital marketing campaigns. We also tackle issues like cybersecurity, privacy concerns, and ethical considerations in digital commerce.
With scholarly research, real-world examples, and actionable insights, "Intro to E-Commerce and Social Commerce" is a roadmap for success in digital commerce. Whether you're a seasoned business veteran or a newcomer, this book is your indispensable companion in mastering the digital market.
We start by exploring the roots of e-commerce, tracing its origins from the early days of the internet to its current ubiquity in global trade. Readers are led through the transformative journey of commerce, witnessing the rise of online marketplaces, the advent of digital payments, and the shift towards mobile commerce. Beyond traditional e-commerce, we delve into social commerce, uncovering the relationship between social media platforms and online shopping.
Through vivid examples and case studies, readers discover how social networks have become dynamic marketplaces. We equip readers with practical strategies to navigate the digital marketplace, from optimizing user experience and leveraging data analytics to mastering SEO and crafting compelling digital marketing campaigns. We also tackle issues like cybersecurity, privacy concerns, and ethical considerations in digital commerce.
With scholarly research, real-world examples, and actionable insights, "Intro to E-Commerce and Social Commerce" is a roadmap for success in digital commerce. Whether you're a seasoned business veteran or a newcomer, this book is your indispensable companion in mastering the digital market.
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