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Internationale Preisstrategien - Global Pricing Strategies - Theoretical Concepts and Practical Experience. (eBook, ePUB)

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Seminar paper from the year 2001 in the subject Business economics - Investment and Finance, grade: 1,7 (A-), Pforzheim University (Economics), course: International Activities, language: English, abstract: Falling trade barriers between national markets, the rise of newly industrialized countries and technological changes have affected the structure of international markets and imposed new challenges on the international business environment. The bases of competition within many markets are changing so much that the opportunities to survive with purely domestic strategies are becoming limited...

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