Integrating CRM Across Your Organization for Business Success (eBook, PDF)

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Your relationships with your customers aren't simply an add-on to the way your business functions - they are the very thing that drives it. That's why it makes sound business sense to integrate your CRM and your ERP; by building your CRM into your organization's wider processes, you'll find a solution to many of the problems faced by internally focused businesses, initiating a cultural transformation where your customers are at the centre of everything you do.This book shows you how to do just that, providing you with clear guidance on a wide range of complex issues, ranging from technical pro...

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