eBook, ePUB

Innovative Solutions (eBook, ePUB)

What Designers Need to Know for Today's Emerging Markets

Redaktion: Lahiri, Apala; Schaffer, Eric M.; Prabhu, Girish V.
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Expanding into emerging markets brings with it a specific set of challenges for designing products and services. Not only do cultural differences play a role in what, how, and why customers behave the way they do, but existing technologies, distribution channels, and the wants and needs of consumers become additional challenges when establishing ma

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