Information Systems Strategy. The Case of Inked Apparel (eBook, PDF)

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Research Paper (undergraduate) from the year 2013 in the subject Business economics - Offline Marketing and Online Marketing, grade: B, The University of Liverpool, language: English, abstract: This term paper presents an information systems strategy using the fictitious example of Inked Apparel. Inked Apparel is a custom clothing manufacturer and retailer; it is primarily situated in two sectors of trading, which is providing a service to its customer by creating a t-shirt of their desire and eventually retailing the produced clothing online as well as at local market stalls. Inked Apparel is...

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