Olga Sokolowski
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Influences and Attitudes within Consumer Behaviour Process (eBook, ePUB)

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Essay from the year 2011 in the subject Business economics - Offline Marketing and Online Marketing, grade: 1,0, University of Gdansk, course: Consumer Behaviour, language: English, abstract: Currently, the behaviour of consumers is changing more frequently than it was decades ago. What used to be "in" yesterday is "out" today. Identifying and understanding the subcon-scious triggers that are accountable for particular customer actions and reactions is a key fac-tor for enterprises when establishing efficient solutions. Being unaware to customer behaviour is not feasible. There are various inf...

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