Influence and Persuasion (HBR Emotional Intelligence Series) (eBook, ePUB)

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Changing hearts is an important part of changing minds.Research shows that appealing to human emotion can help you make your case and build your authority as a leader.This book highlights that research and shows you how to act on it, presenting both comprehensive frameworks for developing influence and small, simple tactics you can use to convince others every day.This volume includes the work of:Nick MorganRobert CialdiniLinda A. HillNancy DuarteThis collection of articles includes "Understand the Four Components of Influence," by Nick Morgan; "Harnessing the Science of Persuasion," by Robert...

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