Impact councils when the story captivates you with all its details (eBook, ePUB)

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The influencers of leaders do not resort to throwing orders but to persuasion, and their best means in that is the story, where the interaction between feelings, scenes and sounds, and the automatic mind attempt to link his experiences with the events of the story and harmony with them, an amazing internal interaction that cannot be facts, data or statistics to do Rather, it is improved by the story in which influential leaders can market their desires, values, ideas and their best, and to find hope and meaning of the life of their followers. The Americans say. Facts Tell, Stories Sell. The st...

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