Idea-ology (eBook, ePUB)
The Designer's Journey: Turning Ideas into Inspired Designs
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A striking and story-rich guide to the creative journey-told by the design visionary behind Starbucks.Idea-ology: The Designer's Journey is an inspiring and visually immersive look at creativity in action, seen through the career of one of design's most distinctive voices. Stanley Hainsworth-former Global Creative Director for Starbucks-offers a rare behind-the-scenes tour of the projects, processes, and pivotal moments that shaped his path from small-town actor to global design leader.Through personal stories, sketches, photographs, and brand case studies, Hainsworth explores the mindset and ...
A striking and story-rich guide to the creative journey-told by the design visionary behind Starbucks.
Idea-ology: The Designer's Journey is an inspiring and visually immersive look at creativity in action, seen through the career of one of design's most distinctive voices. Stanley Hainsworth-former Global Creative Director for Starbucks-offers a rare behind-the-scenes tour of the projects, processes, and pivotal moments that shaped his path from small-town actor to global design leader.
Through personal stories, sketches, photographs, and brand case studies, Hainsworth explores the mindset and method behind successful creative work-from seeking inspiration to pitching ideas, building teams, crafting narratives, and continually evolving your practice.
Inside, you'll find:
This book is both a personal journey and a professional roadmap, filled with humor, vulnerability, and creative provocation. Whether you're just starting out or redefining your next chapter, Idea-ology will inspire you to think like a designer-and live like one too.
Bold, insightful, and deeply human, this is the creative playbook only Stanley Hainsworth could write.
Idea-ology: The Designer's Journey is an inspiring and visually immersive look at creativity in action, seen through the career of one of design's most distinctive voices. Stanley Hainsworth-former Global Creative Director for Starbucks-offers a rare behind-the-scenes tour of the projects, processes, and pivotal moments that shaped his path from small-town actor to global design leader.
Through personal stories, sketches, photographs, and brand case studies, Hainsworth explores the mindset and method behind successful creative work-from seeking inspiration to pitching ideas, building teams, crafting narratives, and continually evolving your practice.
Inside, you'll find:
- Candid career stories from Stanley's time at global brands and his founding of the creative agency Tether
- Actionable insights on developing creative confidence, navigating feedback, and leading with vision
- Visual inspiration including original drawings, branding boards, and project breakdowns
- Mentorship and motivation for students, freelancers, in-house creatives, and agency leaders alike
This book is both a personal journey and a professional roadmap, filled with humor, vulnerability, and creative provocation. Whether you're just starting out or redefining your next chapter, Idea-ology will inspire you to think like a designer-and live like one too.
Bold, insightful, and deeply human, this is the creative playbook only Stanley Hainsworth could write.
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