How to Launch a Brand (2nd Edition) (eBook, ePUB)

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This book will guide you through the steps necessary to build a brand from the ground up:Step 1 (Chapter 1): Create a brand platformStep 2 (Chapter 2): Devise a brand nameStep 3 (Chapter 3): Design your brand's identityStep 4 (Chapter 4): Craft your brand atmosphere touch pointsMost entrepreneurs, even seasoned brand managers, launch first and then work on slowly transforming the new offering into a brand. A logical progression, I would agree. After all, how can you possibly launch as a brand if you don't have any customers or marketing outreach andobviously, since you just launched a new offe...

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