Dave Birss

eBook, ePUB

How to Get to Great Ideas (eBook, ePUB)

A system for smart, extraordinary thinking

Beschreibung

The highly practical lessons in How to Get to Great Ideas are based on neuroscience, psychology and sociology. Written by former advertising creative director Dave Birss, this book offers a brilliant new system for conceiving original and valuable ideas. It looks at how to frame a problem, how to push your thinking, how to sell the idea, how to build support for it and how to inspire others to have great ideas. It proves that any organization - and any individual or department within an organization - can create a fertile environment for ideas.

Combining a practical research-based system with fascinating insights and inspiring and humorous writing, the book also includes the problem-solving system RIGHT Thinking. This is a tool which enables a more effective way to generate more effective ideas, and is one that anyone can use to transform themselves or their business. Training on this system is also available in person from the author. And will be released soon as an online course.

Technische Details

• Geräte: eReader
• mit Kopierschutz
• Größe: 0.95MB
• FamilySharing(5)

Barrierefreiheit

• Text-to-Speech
• Keine oder unzureichende Informationen zur Barrierefreiheit

Autor

Dave Birss spent 20 years as an advertising creative, coming up with ideas for many of the world's biggest brands. Along the way, he led the creative departments of a number of the UK's top agencies, including Poke, OgilvyOne, and McCann Worldgroup, winning many awards along the way. This experience led to him becoming the Editor at Large for The Drum Magazine. Since then he's taught at universities and organizations all over the world. He's the author of A User Guide to the Creative Mind, a handbook for creative thinking that's recommended reading on many of the world's top advertising courses. He's the founder and editor of the online magazine OpenForIdeas.org, where he's collecting the best thinking on every stage of the creative process for business. He's also the brains behind RIGHT THINKING, a system for generating effective ideas. He's currently working with companies around the world to help them use the system to improve their thinking.

Produktdetails

• Verlag: John Murray Press
• Erscheinungstermin: 8. November 2018
• Englisch
• ISBN-13: 9781473692169
• Artikelnr.: 54505627

Rezensionen

Makes you sit up and listen. Rachel Evans, Experian Data Quality