Tracy Hart
eBook, ePUB

How to D.I.Y. Your Therapy Website: A Brief Guide to Copywriting for Therapists (eBook, ePUB)

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Most therapy websites look and sound the same. They don't convey the unique therapeutic presence of the person behind the private practice-the human being who is able to help clients who are in pain. Your private practice website should radiate your authentic therapeutic self like a beacon, so that your ideal clients will find and recognize you.Think of how you talk about your work to other therapists. The language you use is probably warm, passionate, inspired, excited phrasing that's unique to your personality and counseling style. Is this the same language that appears on your website right...

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