Peter Rave
eBook, PDF

How to approach the "Base of the Pyramid" (eBook, PDF)

A business-strategy and country analysis for an eBook Reader

Versandkostenfrei!
Sofort per Download lieferbar
Statt: 44,99 €**
36,99 €

inkl. MwSt. und vom Verlag festgesetzt.
**Preis der gedruckten Ausgabe (Broschiertes Buch)
Alle Infos zum eBook verschenken
Weitere Ausgaben:
PAYBACK Punkte
0 °P sammeln!
**Preis der gedruckten Ausgabe (Broschiertes Buch)
Master's Thesis from the year 2009 in the subject Business economics - Business Management, Corporate Governance, grade: 1,7, University of applied sciences Frankfurt a. M., language: English, abstract: Four billion people live with less than 8$ per day. Stuart Hart and C.K. Prahalad describe people living in this income segment as "Base of the Pyramid". They show that these four billion people are involved in economic processes: They consume, offer their manpower and their products on local markets and they run businesses. So far, the developed world perceived them as aid recipients. Hart and...

Dieser Download kann aus rechtlichen Gründen nur mit Rechnungsadresse in A, B, BG, CY, CZ, D, DK, EW, E, FIN, F, GR, HR, H, IRL, I, LT, L, LR, M, NL, PL, P, R, S, SLO, SK ausgeliefert werden.