Alexandra Watkins

eBook, ePUB

Hello, My Name Is Awesome (eBook, ePUB)

How to Create Brand Names That Stick

Beschreibung

One of Inc. Magazine's "Top 10 Marketing Books": The "must-read" guide to naming products and businesses, updated with new stories and resources (Nir Eyal, author of Indistractable). Too many new companies and products have names that look like the results of a drunken Scrabble game (Xobni, Svbtle, Doostang). In this entertaining and engaging book, ace naming consultant Alexandra Watkins explains how anyone-even noncreative types-can create memorable and effective brand names. No degree in linguistics required. Watkins lays out in detail the elements of names that suit your target market and make people stop in their tracks and smile-and those that just make them scratch their heads and keep walking. In witty prose and with numerous examples, she reveals how entrepreneurs and businesses can come up with brand names that are evocative and memorable while also leaving room for long-term growth and larger possibilities, and avoid those that leave potential customers cold and are quickly forgotten. This extensively revised second edition has double the number of brainstorming tools and techniques, even more secrets and strategies to nab an available domain name, a brand-new chapter on how companies are using creative names around the office to add personality to everything from cafeterias to conference rooms, and new stories(of both hits and flops). Named a "Top 10 Branding Book" by Branding Journal, Hello, My Name is Awesomeis the ultimate guide to naming your product or business. "Jam-packed with sound advice." - Publishers Weekly

Technische Details

• Geräte: eReader
• ohne Kopierschutz
• Größe: 1.06MB

Barrierefreiheit

• Text-to-Speech
• Bekannt für fehlende wesentliche Barrierefreiheitsmerkmale

Autor

Alexandra Watkins, founder of naming firm Eat My Words, is a recognized expert on brand names with buzz. She is frequently quoted in the press and been featured in leading business publications including The Wall Street Journal, Inc., and Entrepreneur. Alexandra is a popular speaker at MBA programs and has been a guest presenter multiple times at the Stanford Graduate School of Business, San Francisco State, USF School of Management, and their alumni association. Prior to Eat My Words, Alexandra was an advertising copywriter, working at leading ad agencies up and down the West Coast, including five years at Ogilvy and Mather, where she helped launch Microsoft Windows and learned the language of Geek Speak. In the mid-nineties she jumped on the dot-com gravy train, and rode it until it crashed in her SOMA backyard. Alexandra took the money and ran, spending a year in Australia, New Zealand, Bali, and Fiji. Upon her return, she discovered her passion for naming things and soon after started Eat My Words.

Produktdetails

• Verlag: Berrett-Koehler Publishers
• Seitenzahl: 169
• Erscheinungstermin: 14. April 2022
• Englisch
• ISBN-13: 9781523084890
• Artikelnr.: 57843495