Sarah Herz
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Green power already out of breath? Why do German consumers not switch to green electricity? (eBook, PDF)

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Bachelor Thesis from the year 2011 in the subject Economy - Environment economics, grade: 1,7, University of Southern Denmark, language: English, abstract: The purpose of this paper is to provide a profound analysis of the motives for the non-switching behavior to green power vendors in Germany. While academic research provides many potential reasons, only a few have concentrated on internal and external influences on switching behavior as well as actual compliance with theoretical models. In this context, a survey has been undertaken in the Federal State of Mecklenburg-West-Pomerania to analy...