Karsten Ronit
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Global Consumer Organizations (eBook, PDF)

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As corporate activity continues to expand in line with the continued globalization of the economy there is an increasing demand for establishing rules to regulate the trans-boundary activities of firms and their many and complex relations with consumers. Until now, sources of knowledge in this field have been scattered and unsystematic and this volume fills a key gap in current literature, providing a concise and accessible introduction to the role of global consumer organizations.The book: Provides an historical overview that traces the early attempts made before WWII to formulate elements of...

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