From an Idea to Nike (eBook, ePUB)

How Marketing Made Nike a Global Success

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From an Idea to Nikeis a fully-illustratedlook into how Nike stepped up its sneaker game to become the most popular athletic brand in the world.Humorous black & white illustrations throughout. Ever wonder how Nike became the athletics empire it is today? From an Idea to Nike digs into the marketing campaigns and strategy that turned this running-shoe company into the outfitter for many athletes as well as the iconic American brand. With infographics and engaging visuals throughout, this behind-the-scenes look into the historical and business side of Nike will be an invaluable resource for kids...

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