FRANCHISING as a method of internationalization - SUBWAY case (eBook, ePUB)

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Seminar paper from the year 2005 in the subject Business economics - General, grade: 1-, Lappeenranta University of Technology (Business administration), course: Internationalization of the firm, language: English, abstract: INTRODUCTION With the decision to carry out a business internationally, there are several issues arising which managers have to take into account and which they have to find an optimal solution to. One of the questions companies are facing while planning to spread their business is the question on the operation mode. What kind of possibilities of becoming international do ...

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