Fake Marketing Dilemmas (eBook, ePUB)
The Folly of Making Complex Marketing Issues Simple
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Fake Marketing Dilemmas: The Folly of Making Complex Marketing Issues Simple. Questions answered in the book: - The 4Ps or no P? - Brand purpose or corporate purpose? - Purpose or profit? - Top-down or bottom-up budgeting? - Global or local? - Top or bottom of the funnel? - In-house or the outhouse? - Agile or not? - Best of breed or one throat to choke? - Bigger or better? - Is an agency a cost or value? - Pay more or less for your agency fees? - Open tender or closed tender? - Math or Mad Men? - Personalising or mass marketing? - Creative or technology? - WFH or back to the office? - Net zer...
Fake Marketing Dilemmas: The Folly of Making Complex Marketing Issues Simple. Questions answered in the book: - The 4Ps or no P? - Brand purpose or corporate purpose? - Purpose or profit? - Top-down or bottom-up budgeting? - Global or local? - Top or bottom of the funnel? - In-house or the outhouse? - Agile or not? - Best of breed or one throat to choke? - Bigger or better? - Is an agency a cost or value? - Pay more or less for your agency fees? - Open tender or closed tender? - Math or Mad Men? - Personalising or mass marketing? - Creative or technology? - WFH or back to the office? - Net zero emissions or not? - Pitch your business before Christmas?
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