Jenny Giang
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Exploitation versus Exploration. Which companies exploit existing R&D assets and which explore new technologies? (eBook, PDF)

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Master's Thesis from the year 2019 in the subject Business economics - Miscellaneous, grade: 1,3, RWTH Aachen University, language: English, abstract: Innovation is a key driver for companies' long-term success. Although, all companies can be distinguished as innovative in some form, they differentiate significantly in their strategy or activity to pursue innovation. There exist two types of activities, the explorative one on the one hand and the exploitative one on the other hand. The explorative one is applied by firms that invest heavily in research and explore new areas of technology. One ...

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