eBook, ePUB

European Consumers in the Digital Era (eBook, ePUB)

Implications of Technology, Media and Culture on Consumer Behavior

Redaktion: Bartosik-Purgat, Malgorzata; Filimon, Nela
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Consumers make purchasing decisions every day, taking into account their needs, preferences and beliefs which may change due to various determinants; some depending on the consumers themselves and others on the organizations acting in the market. What determinants are inducing these changes in consumers` needs, perceptions, attitudes, values, and finally, purchasing behavior? This edited collection offers a comprehensive description of the consumer behavior process and the determinants that affect it in the era of digitalization.This book offers a holistic perspective of consumer behavior in t...

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