Julia Wimmers
eBook, PDF

Esprit - a lifestyle brand aiming to become the European leader in the fashion industry (eBook, PDF)

Master Thesis (MBA Degree)

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Master's Thesis from the year 2011 in the subject Business economics - Business Management, Corporate Governance, grade: 1,3, University of applied sciences, Munich (Business Administration), course: MBA Studiengang - Strategic Corporate Management, language: English, abstract: Esprit a fashion and lifestyle brand founded in 1968 in San Francisco, California and its potential to become the leader in the European fashion industry is examined from an internal and external perpective, using a set of analytical and strategic tools. Beginning with general industry-related approaches and ending in a...

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