Emerging Multinationals from Asia and Europe (eBook, PDF)
eBook, PDF

Emerging Multinationals from Asia and Europe (eBook, PDF)

In the Comparative Perspective

Redaktion: Nakahara, Yumiko
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This is the first book that provides a comprehensive inter-regional comparison of Asian and European multinationals from large (China and Russia) and medium-sized (Taiwan) emerging markets. Utilizing novel findings of the top-notch theoretical research on internationalization of emerging market multinational enterprises, the book shows selected empirical evidence that some emerging multinationals from the respective countries have successfully nurtured their competitive advantages by an effective synthesis of both globalization and domestic market benefits.Multinational enterprises from emergi...

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