Ekspertnye prodazhi: Novye metody ubezhdeniya pokupateley (eBook, ePUB)
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Are you finding it increasingly difficult to maintain relationships with old clients? And the new ones hardly answer your calls and letters? Years of accumulated knowledge no longer give the same return. Why is this happening? The world has changed: product specifications have ceased to be the main competitive advantage, and information about any goods and services has become so accessible that customers sometimes understand existing offers, competitors and alternatives better than you. What to do in order not to fly out of the profession? Dmitry Norka, a sales expert with thirty years of expe...
Are you finding it increasingly difficult to maintain relationships with old clients? And the new ones hardly answer your calls and letters? Years of accumulated knowledge no longer give the same return. Why is this happening? The world has changed: product specifications have ceased to be the main competitive advantage, and information about any goods and services has become so accessible that customers sometimes understand existing offers, competitors and alternatives better than you. What to do in order not to fly out of the profession? Dmitry Norka, a sales expert with thirty years of experience, is sure that the future belongs to a new generation of salespeople - experts! If you become a true expert in your field, learn to listen and hear the client, then you will return his attention, trust and loyalty. In this book, you'll find practical advice to help you develop expert sales skills and master the technique of customer self-persuasion, the most important weapon in the hands of the modern salesperson. A must read for all sales managers and their leaders.
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