Eat Your Own Lunch: The B2B Client Experience Handbook (eBook, ePUB)

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Eat Your Own Lunch is written by nlightencx CEO Nathalie Schooling and Director Brendon Bairstow-Klopper. Along with two decades of research, this manual outlines their expertise in CX strategy development, training, customer journey mapping, and experience redesign in a how-to fashion. "It's not a Band-aid or a marketing project. Great CX has to become part of the very fabric and DNA of your business."As the leading CX experts in South Africa, nlightencx's team transforms insights and data into strategies that lower risk, take advantage of cross and up-selling opportunities, secure loyalty, a...

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