Leslie Budd, Lisa Harris

eBook, ePUB

e-Economy (eBook, ePUB)

Rhetoric or Business Reality?

Beschreibung

As dot.com became dot.bomb, the hype that surrounded the meteoric growth of the network economy has given way to realism, or even scepticism, about the potential of ICT as a source of new business models. It is now appropriate to reflect critically on the e-economy hype, and to use this as a way of looking forward to new, more realistic possibiliti

Technische Details

• Geräte: eReader
• mit Kopierschutz

Barrierefreiheit

• Text-to-Speech
• E-Mail des Verlags für Barrierefreiheitsfragen: [e-mail]
• Text und Medien in logischer Lesereihenfolge angeordnet

Autor

Lisa Harris is a Chartered Marketer and Lecturer in Marketing at Brunel University. She is founder of the university's e-commerce research group and is Course Director for the BSc in e-commerce. She is the author of Marketing the e-Business (Routledge 2002) and co-editor of the Routledge e-business series. Leslie Budd is a Lecturer at the Open University Business School where he teaches in Accounting & Finance and Non-profit management.

Produktdetails

• Verlag: Taylor & Francis eBooks
• Seitenzahl: 248
• Erscheinungstermin: 30. September 2004
• Englisch
• ISBN-13: 9781134300549
• Artikelnr.: 57533335

Rezensionen

'In demystifying and making sense, as the chapters in this book do, of what we mean by the so-called 'new' and 'e-economy', it is the underlying continuities that emerge as more enlightening than the breathless assertions of change...'

From the Foreword by Simon Caulkin, Management Correspondent of The Observer

'In demystifying and making sense, as the chapters in this book do, of what we mean by the so-called 'new' and 'e-economy', it is the underlying continuities that emerge as more enlightening than the breathless assertions of change...'

From the Foreword by Simon Caulkin, Management Correspondent of The Observer