Stephen Boss
eBook, PDF

Digital Type Design for Branding (eBook, PDF)

Designing Letters from their Source

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The approach will be to give visual aid (illustrated) and written reference to young designers who are either launching their careers or taking their first stab at designing letterforms for a logo, lettermark, signage, advertising or an alphabet. The book will focus on the roots of each letterform and give the designers the knowledge of why weight variations (stress) exist and how to correctly apply them to their designs.Key FeaturesA how-to resource for designers to referencee while designing letterforms.The designer will be left with a clear understanding of why letterforms look the way they...

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