Digital Transformation (eBook, ePUB)

A Business Imperative
Redaktion: Behl, Abhishek; Sampat, Brinda

• Format: ePub

Produktbeschreibung

Digitization, with the help of artificial intelligence, machine learning and cloud adoption has transformed industries and helped companies accelerate and have a competitive edge. This book discusses how digital transformation can help organizations achieve growth and explores the challenges of using emerging technologies.

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Produktdetails

• Verlag: Taylor & Francis eBooks
• Erscheinungstermin: 23. Mai 2025
• Englisch
• ISBN-13: 9781040361337
• Artikelnr.: 73911734

Autorenporträt

Abhishek Behl is an Associate Professor at Keele Business School, Keele University, UK. He has earned his second PhD from the Indian Institute of Technology, Bombay, where his research is in the area of crowdfunding and gamification. His research is in the areas of gamification and strategy, human-computer interaction, sustainability, and stakeholder engagement. Brinda Sampat is an Associate Professor at the NMIMS Centre for Distance and Online Education, NMIMS University, Mumbai, India. Her research interests are at the interface of information systems and marketing management, which primarily focuses on consumer adoption and diffusion of emerging technologies (AI, mobile health, wearable devices, social media) and digital innovations and sustainability through the lens of emerging economies.

Inhaltsangabe

List of Figures. List of Tables. List of Contributors. Foreword.
Acknowledgements. Part-I: Organizational Level 1. Developing Organisational
Capabilities for Digital Transformation 2. Developing Organizational
Capabilities for Digital Transformation 3. Designing a Digital
Transformation Roadmap for Organisations 4. A Conceptual Framework of
Integrative Leadership for Cyber Security Management and Designing Digital
Road Map for Organizations 5. Impact Assessment of Big Data and Machine
Learning on Digital Transformation of Business Models in Manufacturing and
Logistics Companies Part-II: Sector Level 6. Digital Retail Innovations:
The Role of Artificial Intelligence (AI) and Machine Learning (ML) 7. The
Growing Role of New-Age Financial Technologies in Transforming the Personal
Finance Industry 8. The Role of Augmented Reality in Revolutionizing
Business Marketing Campaigns in the Digital Era 9. Smart Inbound/Outbound
Logistics in Digital Manufacturing 10. Blockchain Application in
Semiconductor Supply Chains 11. Information Privacy: From an Individual
Concern to a Collective Concern. Index.