Digital Stone Age: How the World's Most Successful Advertisers Use Traditional Thinking and Innovation to Drive Growth (eBook, ePUB)
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New Mid-COVID 2nd Edition for 2021!Marketers often suffer from the misconception that to create effective advertising they must either become a modern, fully digital marketer, or double down on traditional marketing channels from the past. But is this type of black and white thinking really what drives extraordinary brand growth?In a smart, easy to read guide, Bill Durrant proves that to create the most effective advertising in the 20's, the secret is balance. We are living in a rare inflection point in how media and advertising are consumed: The Digital Stone Age.In this new, COVID-era editio...
New Mid-COVID 2nd Edition for 2021!
Marketers often suffer from the misconception that to create effective advertising they must either become a modern, fully digital marketer, or double down on traditional marketing channels from the past. But is this type of black and white thinking really what drives extraordinary brand growth?
In a smart, easy to read guide, Bill Durrant proves that to create the most effective advertising in the 20's, the secret is balance. We are living in a rare inflection point in how media and advertising are consumed: The Digital Stone Age.
In this new, COVID-era edition of Digital Stone Age, you will:
• Learn why right now is a golden age in advertising effectiveness
• Uncover the Six Stories modern marketers tell themselves, and the truth behind them that the world's smartest advertisers know
• Find the motivation behind many 100% "traditional" and 100% "digital" advertisers, and why both are leaving money on the table
• Create an argument for advertising that even the most marketing-averse board can get behind
• Become the confident voice your brand needs to cut through the marketing hype and focus on advertising that works
Marketers often suffer from the misconception that to create effective advertising they must either become a modern, fully digital marketer, or double down on traditional marketing channels from the past. But is this type of black and white thinking really what drives extraordinary brand growth?
In a smart, easy to read guide, Bill Durrant proves that to create the most effective advertising in the 20's, the secret is balance. We are living in a rare inflection point in how media and advertising are consumed: The Digital Stone Age.
In this new, COVID-era edition of Digital Stone Age, you will:
• Learn why right now is a golden age in advertising effectiveness
• Uncover the Six Stories modern marketers tell themselves, and the truth behind them that the world's smartest advertisers know
• Find the motivation behind many 100% "traditional" and 100% "digital" advertisers, and why both are leaving money on the table
• Create an argument for advertising that even the most marketing-averse board can get behind
• Become the confident voice your brand needs to cut through the marketing hype and focus on advertising that works
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