Digital Business Models (eBook, PDF)
Bernd W. Wirtz
eBook, PDF

Digital Business Models (eBook, PDF)

Concepts, Models, and the Alphabet Case Study

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The spread of the Internet into all areas of business activities has put a particular focus on business models. The digitalization of business processes is the driver of changes in company strategies and management practices alike. This textbook provides a structured and conceptual approach, allowing students and other readers to understand the commonalities and specifics of the respective business models.The book begins with an overview of the business model concept in general by presenting the development of business models, analyzing definitions of business models and discussing the signifi...

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