Stephen Wendel

eBook, PDF

Designing for Behavior Change (eBook, PDF)

Applying Psychology and Behavioral Economics

Beschreibung

A new wave of products is helping people change their behavior and daily routines, whether its exercising more (Jawbone Up), taking control of their finances (HelloWallet), or organizing their email (Mailbox). This practical guide shows you how to design these types of products for users seeking to take action and achieve specific goals.Stephen Wendel, HelloWallets head researcher, takes you step-by-step through the process of applying behavioral economics and psychology to the practical problems of product design and development. Using a combination of lean and agile development methods, youll learn a simple iterative approach for identifying target users and behaviors, building the product, and gauging its effectiveness. Discover how to create easy-to-use products to help people make positive changes.Learn the three main strategies to help people change behaviorIdentify your target audience and the behaviors they seek to changeExtract user stories and identify obstacles to behavior changeDevelop effective interface designs that are enjoyable to useMeasure your products impact and learn ways to improve itUse practical examples from products like Nest, Fitbit, and Opower

Technische Details

• Geräte: PC
• mit Kopierschutz
• Größe: 22.39MB
• FamilySharing(5)

Barrierefreiheit

• Text-to-Speech

Autor

Stephen is a behavioral scientist who studies financial behavior and how digital products can help individuals manage their money more effectively. He serves as Head of Behavioral Science at Morningstar, where he leads a team of behavioral scientists and practitioners to conduct original research on saving and investment behavior. Dr. Wendel has authored two books on applied behavioral science, Designing for Behavior Change and Improving Employee Benefits, and founded the non-profit Action Design Network, educating the public on how to apply behavioral research to product development with monthly events in ten cities. Prior to joining Morningstar, he served as the Principal Scientist at HelloWallet, where he helped build an engaging product for users take control over their finances. The impetus for this book comes from the challenges he and the rest of the HelloWallet team faced along the way, as they learned to apply the behavioral literature to consumer products and consulted with companies similarly searching for effective ways to enable behavior change. Before HelloWallet, he co-founded two IT companies, and conducted research on the dynamics of political behavior.

Produktdetails

• Verlag: O'Reilly Media
• Seitenzahl: 394
• Erscheinungstermin: 5. November 2013
• Englisch
• ISBN-13: 9781449367985
• Artikelnr.: 39994206