Lesley Andres
eBook, PDF

Designing and Doing Survey Research (eBook, PDF)

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Designing and Doing Survey Research is an introduction to the processes and methods of planning and conducting survey research in the real world.Taking a mixed method approach throughout, the book provides step-by-step guidance on:. Designing your research. Ethical issues. Developing your survey questions. Sampling. Budgeting, scheduling and managing your time. Administering your survey. Preparing for data analysisWith a focus on the impact of new technologies, this book provides a cutting-edge look at how survey research is conducted today as well as the challenges survey researchers face. Pa...

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