Design Empathy and Contextual Awareness (eBook, ePUB)
Wayne K. Li
eBook, ePUB

Design Empathy and Contextual Awareness (eBook, ePUB)

Frames of Reference for the 21st Century Creative

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One of the biggest challenges facing designers across all fields is not simply in the design of the product or service itself, but rather how to arrive at a design solution that resonates with a target audience, that will have a higher than likely chance at market adoption, and that will avoid negatively impacting society or the environment. What are the skills that can be employed by a student or young professional creative early on that enable them to identify the issues at work and address them? By understanding design from human-centered perspectives - both from the customer's and the prod...

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