Michele Hansen
eBook, ePUB

Deploy Empathy (eBook, ePUB)

A practical guide to interviewing customers (Updated and Expanded Edition)

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With over 5,000 copies sold worldwide, Deploy Empathy has become a go-to guide for anyone interested in learning how to interview customers. This updated and expanded edition includes guidance on using AI in customer research, a customer interview workshop guide, additional analysis methods with worked examples, and more."Deploy Empathy is a playbook for making empathy part of your daily work, and in turn, building a business that customers love." - Jim Kalbach, author of The Jobs to Be Done PlaybookMaster customer interviewing (no people skills required!)Readers call this "the most practical ...

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