Deep Data Analytics for New Product Development (eBook, PDF)

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This book presents and develops the deep data analytics for providing the information needed for successful new product development.Deep Data Analytics for New Product Development has a simple theme: information about what customers need and want must be extracted from data to effectively guide new product decisions regarding concept development, design, pricing, and marketing. The benefits of reading this book are twofold. The first is an understanding of the stages of a new product development process from ideation through launching and tracking, each supported by information about customers...

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