Raymond Kent
eBook, PDF

Data Construction and Data Analysis for Survey Research (eBook, PDF)

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This book provides an accessible and easy-to-follow guide to survey data analysis for marketing and social science students. Avoiding the more usual statistics-driven perspective, it provides an intuitive feel for handling survey data by emphasising that data analysis is more about understanding the research objectives and understanding what kinds of data have been collected and how. The book concludes by giving a review of strategies for coping with all the kinds of practical problems that arise in survey research. Reader-friendly throughout, Data Construction and Data Analysis for Survey Res...