Dangerous Frames (eBook, PDF)

How Ideas about Race and Gender Shape Public Opinion

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In addition to their obvious roles in American politics, race and gender also work in hidden ways to profoundly influence the way we think-and vote-about a vast array of issues that don't seem related to either category. As Nicholas Winter reveals in Dangerous Frames, politicians and leaders often frame these seemingly unrelated issues in ways that prime audiences to respond not to the policy at hand but instead to the way its presentation resonates with their deeply held beliefs about race and gender. Winter shows, for example, how official rhetoric about welfare and Social Security has tappe...

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